Most likely, when you started your business – the “employees” were just you, your partners, and maybe a family member or two.  Now, your business has grown, and you have hired two or three employees, and that’s terrific!

But – hiring employees means you have to pay a competitive wage, or you will have to install a revolving door.  In today’s post-pandemic job market, this has become even more true.  What is a competitive wage in our area for the job your employees perform? How do you find out? The smart move here is to hire a consultant to help you.

The first thing a consultant will do is ask you for your job descriptions. When you hired your first employee, you probably advertised the position.  What did you call the job?  How did you describe it?  This is an essential part of hiring and should not be taken lightly. This list of reasons for a good job description from GO2HR will help you understand just how vital job descriptions can be.

  • Job descriptions assist in making sure your staff duties align with your company vision
  • They allow you to make informed hiring decisions by developing recruiting strategies that clearly outline to applicants their role and responsibilities
  • When conducting interviews, job descriptions should form the foundation for the development of interview questions
  • Job descriptions can also be used to determine areas in need of training and development when expectations or requirements are not being met
  • Having clear job descriptions also allows for a basis on which to develop compensation plans that ensure jobs are being compensated in ways that reflect their levels of responsibility and qualification in the organization
  • Finally, when used to communicate expectations, job descriptions can also be used as a basis for performance management. For the employee, having a clear job description allows them to understand the responsibilities and duties that are required and expected of them

Number 5 in the list is why I started this article by talking about job descriptions. If you have good ones, it’s simpler to make comparisons and decide if you are paying fairly for the work being done.  A good consultant will take your job descriptions and use them to compare with other businesses not only just like yours but those with comparable jobs.

The salary survey takes in not just what’s being offered on LinkedIn, Indeed, and other online services but will include local job board postings, Chamber of Commerce, and the Bureau of Labor Statistics data, as well as information from questionnaires sent to local and area businesses. (Fair Warning:  the more in-depth a survey is, the more it could cost.)

Job seekers are becoming far more sophisticated about negotiating salaries with ready access to this information themselves.  Knowing your employees ‘ worth is essential when you couple that with the competitive market we are currently in.

Once you’ve determined what salary range you will offer, it is time to consider benefits.  As a small business, you might think you are at a disadvantage, but that isn’t necessarily true.  You’ve got far more flexibility to offer your employees what they want.

If major medical isn’t a realistic option for you, get creative.  Consider offering more Paid Time Off (PTO) than your industry average, salary allotments so the employees can choose their medical coverage or provide supplemental and life insurance.  Do your employees need credit for continuing education?  Consider paying for that and their professional associations and give them time to attend those events.  Tuition reimbursement, childcare assistance, and gym memberships are more creative options.

Bottom line, employees who feel valued stay put.  The financial piece begins with a competitive salary and ends with the benefits they want.

We are presently extremely short of applicants for many jobs.  Ensuring that you are attractive to employees is an excellent way to beat the shortage!